- Measurement maturity review
- Business and lifecycle KPI tree
- KPI definitions
CRM Measurement Foundation
Connect CRM activity to customer and commercial outcomes.
A measurement framework that shows CRM's real effect on conversion, retention, customer value and pipeline.
- Starting investment
- £3,500 + VAT
Prefer email? hello@euphemiaconsultants.co.uk
01 · Measure
What's included
Best for
Teams that report opens and clicks but cannot confidently demonstrate CRM's effect on conversion, retention, customer value or pipeline.
- Campaign and automation naming taxonomy
- Conversion-event requirements
- Attribution recommendations
- Dashboard wireframe or configuration where possible
- Performance baseline
- Testing framework
- Control-group guidance
- Monthly reporting template
- Insight and recommendation template
02 · The detail
Deliverables & scope
- CRM measurement framework
- KPI dictionary
- Tracking and taxonomy requirements
- Dashboard specification
- Testing framework
- Reporting template
Ready to talk about the CRM Measurement Foundation?
Prefer email? hello@euphemiaconsultants.co.uk